The European Broadcasting Union (EBU) announced its partnership with Beiersdorf Group brand NIVEA VISAGE for the Eurovision Song Contest 2010 in Oslo, Norway.
Nivea is a global skin- and body-care brand, owned by the German company Beiersdorf. The company began in 1911 when Beiersdorf developed a water-in-oil emulsifier as a skin cream with Eucerit, the first stable emulsion of its kind. The company's owner, Oskar Troplowitz, named it Nivea, from the Latin word niveus/nivea/niveum (meaning snow-white).
During the 1930s, Beiersdorf began producing products such as tanning oils, shaving creams, shampoo and facial toners. The trademark "Nivea" was expropriated in many countries following World War II. Beiersdorf completed buying back the confiscated trademark rights in 1997, according to Wikipedia.
See olso: Telenor Group is the new Presenting Partner of Eurovision Oslo 2010
source: eurovision.tv
eurovision2010-oslo.blogspot.com
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